“Her career is the most important one a women can chose… Her job is to keep her family well fed and patched and clean behind the ears. Her ambition is to build good citizens… to make them happy and comfortable and proud of the way they live… Her working day often begins before dawn and may last right up until bedtime – seven days a week. Her pay? The pay she values the most is the loving appreciation of her family.” – General Mills 1950’s Ad Campaign
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